15 lines
786 B
HTML
15 lines
786 B
HTML
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title: Expedia on how one extra data field can cost $12m
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<div class="posterous_bookmarklet_entry">
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<blockquote class="posterous_long_quote">
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<p>Online travel firm Expedia has found that data analytics can deliver a multi-million dollar kick to a company's bottom line.</p>
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<p>The company used analytics to identify a single change to a web page that generated an overnight surge in sales, Expedia's VP of global analytics and optimisation Joe Megibow told the Premier Business Leadership Series conference in Las Vegas last week.</p>
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</blockquote>
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<div class="posterous_quote_citation">via <a href="http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/">silicon.com</a>
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</div>
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<p></p>
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</div>
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