23 lines
1.9 KiB
HTML
23 lines
1.9 KiB
HTML
---
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title: Google Instant Makes SEO Irrelevant
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---
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<div class="posterous_bookmarklet_entry">
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<blockquote class="posterous_long_quote">
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<p>Google today <a href="http://googleblog.blogspot.com/2010/09/search-now-faster-than-speed-of-type.html">launched</a> an ambitious effort to speed up searching. But what they really did is kill SEO.</p>
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<div>
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<a href="http://www.google.com/instant/#utm_campaign=launch&utm_medium=et&utm_source=rpp">Google says</a>:<p>
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</p>
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<blockquote class=" gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"><em>"Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type."</em></blockquote>
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<p>
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The most important consideration for marketers or anyone who creates content, however, is in the bullets...</p>
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<p>
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</p>
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<blockquote class="gmail_quote" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.8ex; border-left-width: 1px; border-left-color: #cccccc; border-left-style: solid; padding-left: 1ex;"><em>"Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need."</em></blockquote>
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</div>
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</blockquote>
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<div class="posterous_quote_citation">via <a href="http://www.steverubel.com/google-instant-makes-seo-irrelevant">steverubel.com</a>
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</div>
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<p></p>
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</div>
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